Search Engine Optimisation And How It Works

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic


Having a webpage with great content is quite important but if you are not getting the targeted audience to visit your website, then that information becomes useless. To get traffic to your site, you have to make search engines to recognize you and this is why you need to understand how SEO works.

Search engines can get to see your web content either by visiting your website or seeing it on other webpages through interlinking and referrals. Either way, the search engines index the content and by use of some formulas, analyses and determines whether it should appear in the first pages of SERPs depending on the keywords that have been used.

However, search engines keep refining the order in which they rank pages in SERPs depending on a number of factors such as usage of the best keywords, availability of relevant information both onsite and offsite and similarity between new content and existing content. you can visit: Search Engine Optimisation Melbourne

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