What Is SEO And Why Do I Need It?

Let’s quickly cover this point. SEO stands for search engine optimization and is supposed to ensure that your website and content have the best chances to rank high on the search engine result page (SERP). Simply said, it means that you want to optimize your website and content in a way so that search engines such as Google can understand what your website and content is about so that it can rank them high for specific keywords.

Why you need this? Well, do you ever go further than the second or third page on Google’s result page? No? That’s your answer right there.

The higher your website and content ranks on Google, the more people will click on it. Accordingly, the more sales or conversions you will likely get. Sounds great, doesn’t it?

Then let’s get right into the basic SEO tips:

 

Write longer posts

 

Rank higher in search engine results pages (SERPs). Search engines like Google reward websites with longer, more informative content. This means that if you write longer posts, you're more likely to show up higher in search results for relevant keywords.

Establish yourself as an authority in your field. When you write long-form content, you have the opportunity to share your expertise and knowledge on a particular topic. This can help you build trust and credibility with your readers, which can lead to more business opportunities.

 

Produce fresh content

 

Next to longer posts, you also want to be aware that Google loves fresh content. This is not only because fresh content is more relevant to users, but it also let’s Google know that you are still active. This being said, we all know how difficult it is to constantly produce new high-quality content. So, instead of coming up with new super awesome high-quality posts all the time, you can make use of your already existing content.

 

Use Keywords

 

Keywords are the words and phrases that people use to search for information online. When you use keywords in your content, you're making it more likely that people will find your website when they search for those terms.

 

Optimize your title, meta description and headings

 

You already have long and high-quality content, and you are a pro at including keywords? Then what about your title, meta, heading and sub-heading tags?

Title tags are the most important SEO element on a page. They appear in search results and are the first thing that users see, so they should be clear, concise, and informative. Title tags should also be unique for each page, and no more than 60 characters long.

 

Optimize your URLs

 

While most users will pay little attention to your URLs, they are important for your basic SEO. Best practice is to keep your URLs as simple as possible. Google wants you to have simple and readable URLs to provide a logical URL structure.

This pretty much just means that instead of numbers you should use text in your URLs, and that the URL should describe what the content is about while being as short as possible. Yes, it is as easy as that. Just try to be logical and user-friendly with your URLs.